SalesHax Helps Marketers Quantify Marketing's Contribution To Revenue & The Sales Pipeline
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We embed marketing-derived, ABM techniques throughout the sales pipeline and secure agreement on the definitions of "lead quality" & "lead qualification".
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Marketing is involved at later stages of the buying cycle, collaborating with sales on a market-of-one approach to custom content and targeted messaging.
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Complex scoring, ABM, and well defined personas create a non-linear qualifying process, offering marketing more opportunities for credit and attribution.
We Improve Engagement & Elevate The User Experience Throughout The Buyer's Journey
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Re-engineering the sales process around multiple personas and complex scoring sharpens the focus on the account, producing more engaging and targeted sales touches.
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Utilizing an ABM approach, we identify all influencers and corporate stakeholders, and create sales & mitigation strategies for each persona.
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Clearly defined buyer's journeys prevent a disconnect in experience, as customers move seamlessly between marketing and sales engagement.
We Deliver The Data & Intelligence Needed To Design Targeted Marketing Campaigns
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We utilize proprietary, public, and 3rd party data to thoroughly qualify leads against distinct personas prior to initial contact, streamlining work and reducing irrelevant messaging.
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We create feedback loops and collaborative channels with sales, so that marketing is able to contribute targeted content, even at later stages in the buying cycle.
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We deliver a vendor stack of data and intelligence apps that keeps agents up to date and makes data enrichment and hygiene a snap.
We Improve Communication & Bring Harmony To The Collaboration Between Sales And Marketing
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We bring insight to conflict points, such as disputes about lead quality, lead qualification, and lead attribution.
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We establish a common framework for pipeline management, one which more fully incorporates the marketing perspective by shifting from a lead to an ABM focus.
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New synergistic channels enable sales & marketing to collaborate on targeted, market-of-one content and messaging strategies.